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TikTok Shop Deepens Role in Celebrity-Linked Sleepwear as Social Commerce Scales in U.S. Apparel
A sleepwear line founded by Kaylee Teller, spouse of actor Miles Teller, has expanded its distribution to TikTok Shop's commerce platform, which attracts millions of apparel shoppers each month.
TikTok Shop was launched more widely in the U.S. in late 2023, providing a combined product discovery and checkout interface.
The Keleigh Teller Pajama Set features soft, stretchy knit fabric designed for comfortable at-home wear.
Listing on TikTok Shop allows embedding product tags directly in creator content, enabling quicker purchases.