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Tiktok Gains Importance in Boticário's Strategy and Boosts Product Launches.

Summary by Globo
The brand is increasing its investment in social media and betting on 'social commerce' and co-creation with the community.

1 Articles

GloboGlobo
Lean Right

Tiktok Gains Importance in Boticário's Strategy and Boosts Product Launches.

The brand is increasing its investment in social media and betting on 'social commerce' and co-creation with the community.

·Brazil
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  • 100% of the sources lean Right
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Globo broke the news in Brazil on Tuesday, February 3, 2026.
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