US EditionTickets to Toothbrushes: Can the BTS Money-Making Machine Beat Taylor Swift?
BTS's 82-date tour across 23 countries is estimated to generate $2 billion from ticket and merchandise sales, boosting tourism and cultural exports significantly.
- On Saturday, BTS perform their comeback concert in Seoul with 260,000 attendees, launching a world tour starting April 9 in Goyang with 82 shows, potentially surpassing Taylor Swift’s Eras Tour, which generated around US$2.56 billion.
- After an almost four-year hiatus and mandatory military service, BTS return to live shows, with analysts linking the surge to a broader 'K-everything' wave that BTS helped catalyse, boosting the ARMY fanbase.
- Merchandise ranges from novelty items to beauty devices, fuelling sales that rose about 430 percent earlier this month, while Shinsegae Duty Free’s Myeongdong "K-Wave Zone" runs out of key BTS products, Kim Ji-min said.
- Economic forecasts point to large tourism and retail benefits, with Kim Yu-hyuk of IBK Investment & Securities estimating at least 2.9 trillion won and Gi-Wook Shin of Stanford University noting measurable spillovers into K-drama, beauty, cuisine, and fashion.
- Starting in Goyang on April 9, BTS's tour covers 82 shows in 34 cities in 23 countries, with organizers saying more dates may be added next year, while Netflix's Brandon Riegg said, 'This is the biggest live musical performance Netflix has ever staged globally'.
52 Articles
52 Articles
Tickets to toothbrushes: BTS' money-making machine
The world's biggest boy band BTS is set for a massive comeback. Their upcoming concert and world tour are expected to generate billions. This phenomenon, dubbed 'BTSnomics', includes ticket sales and fan spending. The group's impact extends to tourism and the broader 'K-everything' wave. Merchandise sales are also soaring.
The return of the popular Korean pop band BTS after a four-year break aims to become a million-dollar business that could even surpass the success of the American Taylor Swift's "Eras Tour" tour.Before the band's concert this Saturday in Seoul and the launch of a world tour, AFP looks at how the world's most popular "boyband" business works."BTSnomics"Some projections suggest that the tour, with 82 dates in 23 countries, could exceed Swift's las…
'BTSnomics': Tickets to toothbrushes: BTS's money-making machine
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