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How Meta Got 500 Million Threads Users Without Building An Audience

Meta said Threads reached 500 million monthly active users as it rolls out feed controls and expanded Communities tools.

Summary by Forbes
Threads hit 500M users by tapping Instagram’s built-in audience, showing Meta’s true asset is its distribution pipeline, not apps.
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Javier MarquezJavier MarquezThreads was born at the time when competing with X seemed more likely than ever. The old Twitter was going through a stage of profound changes under Elon Musk and Meta decided to enter with their own app in a field that X had dominated for years: the short, immediate public conversation and supported in text. What was unclear was whether that window could become sustained use, community and real scale. Almost three ye…

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Felix Victorino broke the news on Thursday, June 18, 2026.
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