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This Ruby-Studded Rolex Daytona From Artisans De Geneve Is A Custom Classic

Summary by Maxim
If you thought it was tricky to get your hands on a new Rolex, try the latest from Artisans de Geneve on for size: The preferred horological outpost of the likes of Lenny Kravitz, Spike Lee and soccer legend Andrea Pirlo just dropped a stunning, wildly expensive custom red ruby Rolex Daytona. (Artisans de Geneve) The truly one-of-one timepiece builds off the white gold Rolex Daytona base model ref. 116509, which has been “creatively modified” by…
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Maxim broke the news in on Tuesday, September 23, 2025.
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