IMAX CFO Calls Disney’s Infinity Vision Format As “Marketing Play” After ‘Avengers: Doomsday’ Missed Out On IMAX Screens
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Dune 3 and Avengers Doomsday continue their war on the field of premium formats in cinema, and IMAX did not chew his words on the emergence of the Infinity Vision. The battle between Dune 3 and Avengers: Doomsday is not only played on the release date. The two mastodons of the end of the year [...]
IMAX CFO Calls Disney’s Infinity Vision Format As “Marketing Play” After ‘Avengers: Doomsday’ Missed Out On IMAX Screens
Well, we didn’t really see this coming. IMAX is clapping back at Disney for their announcement in April for a branded “new premium format” called Infinity Vision for “Avengers: Doomsday” after the studio slept on securing IMAX screenings, allowing for Legendary/Warner Bros. to scoop those screens up for “Dune: Part Three,” the MCU pic’s main competition in December. Continue reading IMAX CFO Calls Disney’s Infinity Vision Format As “Marketing Pl…
Things To Do In Los Angeles: Super Duper Vision: Infinity Vision, Disney's Sad, Sad Way To Scam You Because They Don't Have IMAX Screens When Avengers: Doomsday Comes Out
Super Duper Vision or as Disney has coined it "Infinity Vision" is a "new premier format" to watch Avengers: Doomsday in. Though, how that premier format doesn't need physical items to be screened in such a special and one would assume, higher price tag manner is interesting. As IMAX points below it's more than likely because they made a deal to screen the third Dune movie on IMAX screens that Disney has come up with this "scheme" or " new forma…
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