The World's Largest Oat Milk Producer Has Joined an Unusual Climate Journalism Campaign
The cartons carry an 89 Percent Project message that says 80% to 89% of people worldwide want stronger climate action, Covering Climate Now said.
- On Wednesday, Sept. 23, 2026, Oatly debuted new milk cartons in New York featuring climate messaging from the '89 Percent Project,' a campaign launched by nonprofit Covering Climate Now.
- Caroline Reid, senior sustainability director at Oatly, said the initiative aligns with the company's goal to engage consumers and drive transition to renewable energy through its platform.
- The '89 Percent Project' draws its name from a 2024 Nature Climate Change study surveying nearly 130,000 people across 125 countries, finding 89% want intensified political action on climate change.
- Clay Calvert of the University of Florida cautioned that newsrooms partnering with corporations risk self-censorship, emphasizing need for 'a wall of separation' between journalism and corporate interests.
- While 66% to 80% of Americans support climate policies, they underestimate public consensus; Mark Hertsgaard, executive director of Covering Climate Now, urges journalists to 'draw the connections' beyond reporting facts.
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The world’s largest oat milk producer has joined an unusual climate journalism campaign – WTOP News
NEW YORK (AP) — Oatly, the world’s largest producer of oat milk, is sending a new message to its consumers: most people want their governments to take action on climate change. Splashed on the side of the Swedish company’s cartons is messaging from the “89 Percent Project,” a campaign launched by Covering Climate Now, a...
The Toronto Star
The world’s largest oat milk producer has joined an unusual climate journalism campaign
NEW YORK (AP) — Oatly, the world's largest producer of oat milk, is sending a new message to its consumers: most people want their governments to take action on climate
The world's largest oat milk producer has joined an unusual climate journalism campaign
The world’s largest producer of oat milk, Oatly, is pushing its customers and their governments to act on climate change, in a new milk carton campaign that's taking off in Europe and is expected in the United States within the next few months
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