The world wants more high-protein products, but there’s not enough whey to go around
Demand for protein-enriched foods and supplements has pushed whey protein concentrate to more than $13 a pound, up 250% from a year ago, analysts said.
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No whey: Small businesses grapple with global whey protein shortage
When David Baillargeon placed an order for a batch of whey protein for his business last fall, his supplier turned it down. “He’s like, ‘Bro, I told you. There’s nothing left,'” Baillargeon said, founder of Canadian Premier Supplements, a small-scale contract manufacturer for protein supplements, which helps the likes of influencers and gym owners launch their own products. Consumer appetites for protein have spiked in recent years, partly fuell…
Trendy protein products drive the demand for whey. But does the profit also come from dairy farmers?
This Cheese By-Product Is Messing Up Our Protein Fix
Global consumers want more protein in every bite, but the dairy industry is struggling to give it to them. Athletes and older adults have long used smoothies and shakes blended with whey protein concentrate—a powdered by-product of cheesemaking—to build or maintain muscle. More recently, food companies have sprinkled...
Just a few years ago, protein shakes, powders, and bars were mostly associated with bodybuilders, elite athletes, and people who spent more time in the gym than at home. Today, the story is completely different. Protein has become one of the biggest nutritional obsessions of modern times. And with that, we have reached a point where their shortage is looming.
The world wants more high-protein products, but there’s not enough whey to go around
By DEE-ANN DURBIN Global consumers want more protein in every bite, but the dairy industry is struggling to give it to them. Athletes and older adults have long used smoothies and shakes blended with whey protein concentrate – a powdered byproduct of cheese-making – to build or maintain muscle. More recently, food companies have sprinkled it into everything from breakfast cereals, Pop-Tarts and potato chips to bagels, tortillas and Starbucks dri…
The growing use of protein powder is leading to euphoria on the stock market. The rising popularity is also driving major acquisitions and investments of tens of millions. For instance, the price of so-called whey protein isolate is said to have quintupled since 2023, to 28,000 euros per ton.
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