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The votes are in! The ‘90s was the best time for holidays for nostalgic Brits

A Marella Cruises survey found 35% of Brits rate the 1990s as their best holiday era, citing more immersive and social trips.

  • To celebrate its 30th anniversary, Marella Cruises is launching a 90s-inspired entertainment line-up taking guests back to 1996, after research found 35% of Brits believe that decade delivered standout holidays.
  • Travellers prefer the 90s because experiences felt more immersive, with 14% citing this reason; meanwhile, 38% of Brits say constant screen time now hinders socialising.
  • Modern travellers prioritize natural social atmospheres unreliant on apps, with 24% seeking this; live entertainment and adults-only options appeal to 18% each.
  • Cruises offer a solution to these needs, with 14% of Brits associating them with steady off-screen entertainment and 12% believing heading to sea helps escape everyday stress.
  • Ultimately, the perfect holiday remains unchanged: 32% of Brits prioritize quality time with loved ones, and 22% identify watching the sunset over the sea with a drink as their ideal moment.
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guardian-series.co.ukguardian-series.co.uk
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The votes are in! The ‘90s was the best time for holidays for nostalgic Brits

The golden age of holidays has been revealed – with Brits naming the nineties as the decade that delivered the most memorable getaways, according to new research.

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guardian-series.co.uk broke the news on Thursday, May 7, 2026.
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