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The Top 10 Celebrity Perfumes of 2025 – Who’s Really Running the Fragrance Game?
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The Top 10 Celebrity Perfumes of 2025 – Who’s Really Running the Fragrance Game?
In 2025, perfume stopped being a guilty pleasure and turned into a full-blown global arms race. And according to a new five-year data deep-dive from Fresha, search demand for celebrity perfume is exploding in the run-up to Christmas – with a very different set of stars now running the show. The short version? The kids have nicked the keys to the fragrance cabinet. Gen Z’s Grip On The Celebrity Perfume Crown On Fresha’s new global leaderboard, Ar…
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