The Tata Trusts Urge India to Rethink Dementia: From Memory Loss to Loss of Identity, with Their Campaign, ‘Vajood Rahe Maujood’

India must strengthen dementia ecosystem as population ages: Tata Trusts

India faces a growing dementia population, requiring a collaborative care ecosystem. Experts emphasise building shared understanding and support for individuals and caregivers. Early detection is crucial, but it needs to be part of a larger system. The nation needs more dementia care centers and community involvement. Addressing modifiable risk factors can help prevent dementia's progression.

The Tata Trusts Urge India to Rethink Dementia: From Memory Loss to Loss of Identity, with Their Campaign, ‘Vajood Rahe Maujood’

From redefining what dementia takes from a person to encouraging families to act early, the campaign showcases a film that calls for difficult conversations before identity begins to slip away.  Mumbai, 2nd September 2026: This World Alzheimer’s Month, the Tata Trusts have launched ‘Vajood Rahe Maujood’, a new campaign on awareness of dementia that seeks […] The post The Tata Trusts Urge India to Rethink Dementia: From Memory Loss to Loss of Ide…

Tata Trusts launches ‘Vajood Rahe Maujood’ campaign to shift dementia conversation from memory loss to loss of identity

Mumbai: Tata Trusts has launched ‘Vajood Rahe Maujood’, a new awareness campaign for World Alzheimer’s Month aimed at changing how dementia is understood in India — from being seen primarily as a condition involving memory loss to one that can gradually affect a person’s identity, relationships, roles and everyday abilities. The campaign, developed around insights from people living with early-stage dementia, caregivers and medical experts, seek…

The Tata Trusts Call for Early Detection and Diagnosis of Dementia through their public health awareness campaign, ‘Vajood Rahe Maujood’

Bengaluru, Sept 02: : This World Alzheimer’s Month, the Tata Trusts focus attention on Dementia, an important health challenge that could hit India’s elderly population sooner than we imagine. The Trusts’ campaign ‘Vajood Rahe Maujood’, [...] The post The Tata Trusts Call for Early Detection and Diagnosis of Dementia through their public health awareness campaign, ‘Vajood Rahe Maujood’ appeared first on Business News This Week.