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The Story of the Dassler Brothers: How the Family Business Turned Into a War Between Adidas and Puma
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The Story of the Dassler Brothers: How the Family Business Turned Into a War Between Adidas and Puma
Adidas and Puma are two global sports brands today. Almost a century ago, they were just one family business of two brothers from a small Bavarian town. Then Adolf and Rudolf Dassler had an argument. Their company split in two, and with it their town. In Herzogenaurach, a small town in Bavaria, today the headquarters [...] The article The Story of the Dassler Brothers: How the Family Business Turned into an Adidas-Puma War appeared first on BIZl…
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