US EditionBurger King Launches Limited-Time SpongeBob Menu
Burger King partners with Paramount to offer SpongeBob-themed meals and toys, aiming to boost family engagement with a limited-time menu starting Dec. 2, 2025.
- On Dec. 2, Burger King will launch a limited-time SpongeBob menu at participating U.S. restaurants, the chain announced on Dec. 1.
- The SpongeBob movie connection positions the promotion to support The SpongeBob Movie: Search for SquarePants, which premieres Dec. 19, and Burger King aims to boost family engagement after prior tie‑ins improved King Jr. meal sales.
- SpongeBob‑themed menu items include SpongeBob's Krabby Whopper, Mr. Krabs' Cheesy Bacon Tots, Patrick's Star‑berry Shortcake Pie, Pirate's Frozen Pineapple Float, a King Jr. Meal with six collectible SpongeBob toys and the Bikini Bottom Bundle in pineapple-shaped boxes.
- The campaign pairs national ads by BarkleyOKRP across TV, streaming, YouTube and social, while Royal Perks members get app-exclusive meals and Miami pop-up activation previews, with Q3 2025 U.S. comparable sales at 3.2%.
- The promotion builds on Whopper by You to broaden reach with women and Gen Z while Joel Yashinsky, chief marketing officer at Burger King, said it targets multiple generations and elevates the kids' toy experience.
19 Articles
19 Articles
Springfield News-Leader
Burger King unveils new SpongeBob-themed menu. See what's on it.
Burger King has unveiled a new menu inspired by the upcoming SpongeBob SquarePants movie. Here's what is on the menu.
Burger King Makes Waves with ‘The SpongeBob Movie’ Menu
As The SpongeBob Movie: Search for SquarePants heads to theaters, Paramount is partnering with Burger King to bring new SpongeBob-inspired menu items, toys, and more to the fast-food dive. Launching Dec. 2, the SpongeBob Movie Menu includes four limited-edition items. SpongeBob’s Krabby Whopper reimagines the beloved Burger King staple with a square yellow bun. On the side, guests can enjoy coin-shaped Mr. Krabs’ Cheesy Bacon Tots or Patrick’s…
Bite into Bikini Bottom with Burger King’s SpongeBob Menu
We might not be able to taste a real Krabby Patty, but Burger King is giving fans the next best thing. As The SpongeBob Movie: Search for SquarePants heads to theaters, the fast-food dive is making waves with a new menu inspired by the undersea adventure. Launching Dec. 2, the menu includes four silly, scrumptious items straight from Bikini Bottom. SpongeBob’s Krabby Whopper perfectly follows the Krabby Patty secret formula: quarter-pound patty…
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