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The Secret Rolexes Only Guys Like Roger Federer and Drake Can Buy

Summary by GQ
Every year, the Crown quietly offers an exclusive range of extravagant pieces to a select group of VIP clients. Here’s everything we know about Rolex’s off-catalog watches.

2 Articles

Roger Federer wears a Rolex at the Laver Cup, which is not in the catalogue – and thus provides entertainment. At the same time, independent watchmakers amaze with ideas that re-examine the limits of mechanics. And a Chinese brand also makes a stir.

·Zürich, Switzerland
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GQ broke the news in New York, United States on Friday, September 26, 2025.
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