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The Root returns to Black ownership

Ashley Allison's acquisition returns The Root to Black ownership after 10 years, with plans to expand video content and live events, marking Watering Hole Media's first purchase.

  • On Thursday, Ashley Allison, a Democratic political strategist and CNN commentator, announced she is acquiring The Root through Watering Hole Media from G/O Media, returning it to Black ownership.
  • Founded last year, Watering Hole Media is making its first acquisition, with Allison saying it aims to restore storytelling control as journalism faces pressure.
  • The Root's ownership moved to Univision in 2015 and then to private equity firm Great Hill Partners, with G/O Media CEO Jim Spanfeller calling it `a very good business` and `an important voice`.
  • A former Obama White House official, Allison says she will prioritize video content and in-person experiences for The Root after purchasing it through Watering Hole.
  • Amid past labor disputes in 2023, The Root's sale follows private-equity ownership after staffers alleged a `toxic and hostile work environment`, prompting G/O Media to file an unfair labor practice charge with the National Labor Relations Board.
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The Root returns to Black ownership

Ashley Allison, a Democratic political strategist and CNN commentator, said Thursday that she is acquiring The Root from G/O Media.

·Atlanta, United States
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CNN broke the news in Atlanta, United States on Thursday, October 2, 2025.
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