The Root returns to Black ownership
Ashley Allison's acquisition returns The Root to Black ownership after 10 years, with plans to expand video content and live events, marking Watering Hole Media's first purchase.
- On Thursday, Ashley Allison, a Democratic political strategist and CNN commentator, announced she is acquiring The Root through Watering Hole Media from G/O Media, returning it to Black ownership.
- Founded last year, Watering Hole Media is making its first acquisition, with Allison saying it aims to restore storytelling control as journalism faces pressure.
- The Root's ownership moved to Univision in 2015 and then to private equity firm Great Hill Partners, with G/O Media CEO Jim Spanfeller calling it `a very good business` and `an important voice`.
- A former Obama White House official, Allison says she will prioritize video content and in-person experiences for The Root after purchasing it through Watering Hole.
- Amid past labor disputes in 2023, The Root's sale follows private-equity ownership after staffers alleged a `toxic and hostile work environment`, prompting G/O Media to file an unfair labor practice charge with the National Labor Relations Board.
14 Articles
14 Articles
Political Strategist Ashley Allison, Acquires The Root, Returning it to Black Ownership - Because of Them We Can
Ashley Allison is a name everyone should know!The Root, a groundbreaking digital platform created for and about Black America, is returning to Black ownership for the first time in years, thanks to her. Ashley Allison, a Democratic political strategist, CNN commentator, and former Obama White House official, has officially acquired the publication. The purchase marks the first acquisition by Watering Hole Media, a company she founded last year. …
CNN Commentator Ashley Allison to Acquire The Root From G/O Media
CNN commentator and Democratic political strategist Ashley Allison announced on Thursday that she is acquiring The Root, a publication focused on Black people and culture, from G/O Media, marking the end of the digital media company that once owned the likes of The Onion and Gizmodo. The purchase returns the outlet to Black ownership for the first time in a decade. Allison, a former Obama White House official and Biden-Harris campaign adviser, t…
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