The Rise of Sports Content Is Fueling WME's Growth

The Rise of Sports Content Is Fueling WME's Growth

Sports content has evolved from being a “toy shop” experiment to leading the entertainment industry, according to WME President and Chief Operating Officer Mark Shapiro. “When I was running ESPN, even though ESPN was worth more than the entire Walt Disney Company combined, they looked at it as being like the toy shop,” Shapiro said on a panel at TheWrap’s TheGrill conference on Tuesday. “And now that fun factory is leading the way in overall con…