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The Product Mix Heatmap | Rickman's Rule
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The Product Mix Heatmap | Rickman's Rule
Avoid emotional attachment and confirmation bias to improve profitability Let me start with a confession: I’m having a love affair with my numbers. Not spreadsheets, taxes or balance sheets. I’m talking about beautiful, raw, truth-telling data – especially my go-to report: the PMIX, or product mix. Too often, operators think about the PMIX only in terms of what is selling. But this report isn’t just a sales tally. It’s a heatmap of guest decisio…
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