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The Playboy Brand Outlives the Magazine as Licensing Strategy Drives Revival
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The Playboy Brand Outlives the Magazine as Licensing Strategy Drives Revival
Playboy Inc. (NASDAQ: PLBY) is betting that one of the world’s most recognizable brands can thrive long after the magazine that made it famous disappeared from newsstands. During an investor presentation this week, the company outlined its transformation into an asset-light brand platform focused on high-margin licensing, consumer products and its Honey Birdette direct-to-consumer business. Management pointed to five consecutive quarters of posi…
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