The permanent impression: Why luxury brands are returning to print books

The permanent impression: Why luxury brands are returning to print books

PRINT reports luxury brands are returning to print books due to rising digital costs and the value of tangible assets in marketing.

The permanent impression: Why luxury brands are returning to print books - Seward Independent

The permanent impression: Why luxury brands are returning to print booksFor years, luxury brands followed the digital playbook — chasing impressions, building social audiences, funding influencer ecosystems. The economics made sense, until they didn’t. As the cost of digital media continues to climb and returns grow harder to measure, a reckoning is underway.Digital marketing promised precision, the ability to reach exactly the right consumer, a…