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The New Anti-Aging Wave: Why Millennials Are the Main Consumer

Summary by Revista Merca2.0
CANVA The market for anti-age products is no longer dominated only by older generations. Today, Millennials — those born between 1981 and 1996 — have become the main buyers of skin care products and treatments focused on preventing and combating aging. This is revealed by the latest data and statistics from a Statista report, which analyzed consumption habits in the United States, one of the world's leading markets.
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CANVA The market for anti-age products is no longer dominated only by older generations. Today, Millennials — those born between 1981 and 1996 — have become the main buyers of skin care products and treatments focused on preventing and combating aging. This is revealed by the latest data and statistics from a Statista report, which analyzed consumption habits in the United States, one of the world's leading markets.

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Revista Merca2.0 broke the news in on Tuesday, February 3, 2026.
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