Miami's NBA Team Changing Name to Vice City Heat in Celebration of GTA VI Release
- On November 18, the Miami HEAT will transform into Vice City when they host the Milwaukee Bucks at Kaseya Center, one day before GTA arrives on November 19.
- Yesterday, the collaboration officially began with the lighting of the 'Welcome to Vice City' signage atop Kaseya Center, which fans had monitored for weeks during construction.
- During the ESPN-broadcast game, the team will wear all-new Vice City-themed uniforms on a never-before-seen court, while the Miami Heat Store offers exclusive merchandise including hats and T-shirts.
- Describing the event as 'a historic partnership, when the HEAT as Vice City host a never-been-done-before event on the eve of the highly anticipated release of Grand Theft Auto,' the team outlined the significance.
- Rockstar Games and the team continue their promotional push, with additional announcements and details about event activations to be shared in the coming weeks through HEAT.com/ViceCity.
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Miami Heat tease release of new 'Vice City' jerseys on the night before 'Grand Theft Auto VI' release - NEW YORK TIMES POST
November will see the launch of what is easily the biggest video game release of all time, and maybe the biggest entertainment release full stop, when “Grand Theft Auto VI” hits shelves. Or hits the PlayStations of those of us who pre-ordered it (*raises hand*). The game takes place largely in “Vice City,” a fictionalized version of Miami, and it looks like the Miami Heat are getting in on the promotion. CLICK HERE FOR MORE OUTKICK SPORTS COVERA…
Miami's NBA team changing name to Vice City Heat in celebration of GTA VI release
I’m sure you have already seen the gigantic neon pink Vice City signage atop the Kaseya Center in Miami already. Well, it is now lit up and Rockstar has struck some sort of promotional deal with the Vice City Heat for one night only. more…
Rockstar and an NBA team will take the aesthetics of the game to one of Miami's great sports arenas
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