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The Mall Makeup Counter Is Making Its Return

Summary by Byrdie
Credit: Getty Images / ByrdieIn my novel manuscript, one of my characters is a beauty influencer. She swatches creamy blushes and tells her followers, “These are the best, and there is a shade perfect for you!” My character, like real-life beauty vloggers, is a salesperson, and she’s good at it. But as I was writing my character, I wondered how many times I had been sold a product that wasn’t amazing and didn’t look good on my skin. In the last …
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Byrdie broke the news on Monday, August 10, 2026.
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