Not Even M&M's Safe From MAHA
Mars says the switch will require millions of dollars in factory changes as it works around blue coloring made from spirulina.
- In August, Mars will debut M&Ms made with natural dyes on Amazon, part of a push to align with President Trump's "Make America Healthy Again" movement.
- Health Secretary Robert F. Kennedy and Republican allies pushed food makers to remove artificial dyes, while Texas Attorney General Ken Paxton launched an investigation into Mars last year for alleged deceptive trade practices.
- Replacing traditional colors proved difficult; Mars struggled to replicate blue using spirulina, which clogs machinery and foams during production, forcing hundreds of machine modifications.
- The company dedicated about 100 employees to the project, aiming to sell all six traditional colors by 2028, though initial launches exclude blue and brown candies.
- This transition illustrates tension between political goals and market realities as companies navigate mandates like West Virginia's dye legislation, while critics warn the MAHA movement could ignore complex dietary science.
13 Articles
13 Articles
M&M's Sets Sights on Dye-Free Candy
Mars, the maker of M&M’s, is planning to launch dye-free candy in August after pressure to join the Make America Healthy Again (MAHA) movement. “It was a daunting situation,” Anton Vincent, president of Mars’ snacking division for North America, told The Wall Street Journal. “You’re messing with an 85-year-old icon.” Senator Roger Marshall (R-KS) celebrated the move on X. “Great to see another household name coming to the MAHA table — especially…
M&M's set August launch for dye-free candies, with 2 colors absent
M&M's makers Mars will debut artificial dye-free candies in August in a Make America Healthy Again (MAHA)-compliant move after facing pressure from Health and Human Services (HHS) Secretary Robert F. Kennedy Jr.But while the classic candy-maker was able to use natural sources like beets or turmeric to replicate colors like red and yellow, shades of blue have proven considerably more difficult and expensive to recreate naturally. Mars has been re…
The M&Ms Will Cease to Be Blue and Brown Since August to Comply with Robert Kennedy Jr.'s Standards.
The blue and brown M&Ms will become proscribed objects — therefore, cult objects — starting this August in the U.S. And the blame, to a certain extent, lies with the plans of Robert Kennedy Jr., Secretary of Health of the Trump government. The MAHA (Make America Healthier Again) campaign prohibits the use of a series of products that Mars, M&M manufacturer, uses to dye blue and brown small chocolates, so the U.S. market will see the M&Ms reduced…
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