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The Island of La Réunion Tourism Chooses the Media Agency Lift - the Media Leader En
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Following a public tender that brought together numerous media agencies, the island of La Réunion Tourisme (IRT) has chosen Lift to pilot its media strategy and the dissemination of its campaigns. In a context of strong competition between long-haul destinations, the IRT wants to strengthen the attractiveness of the destination and promote responsible tourism, respectful of the inhabitants and visitors.With this mission, Lift will use its experi…
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