How to Find Out if Amazon Thinks You Have 'Flat Buttocks'
The editable profile pulls from purchase histories, searches, lists, reviews and Alexa conversations, giving shoppers a direct view of Amazon’s recommendation signals.
- Amazon's 'About You' feature, launched earlier this year, allows shoppers to view, edit, or remove personal details the company has inferred from purchase histories, searches, and Alexa conversations to shape product recommendations.
- On Tuesday, Business Insider reported the tool went viral on Threads after users shared oddly specific inferences, including one discovery that Amazon concluded she 'has flat buttocks' based on purchases.
- Several Business Insider reporters checked their own profiles, finding mixed results: one account incorrectly identified an editor's partner's name, while others accurately noted hobbies like 'regularly consume coffee' and 'plays collectible card games.'
- Profiles shared on Threads reveal Amazon's inferences range from mundane to absurd, including 'cannot keep real plants alive,' 'has no friends,' and 'treats cats as biological children,' sparking widespread user curiosity.
- Launched in May, 'About You' is part of Amazon's broader AI shopping push, giving customers an unusually direct view of the profile behind product suggestions and demonstrating how extensively the company tracks purchase behavior.
12 Articles
12 Articles
Amazon About You: shoppers share what Amazon has guessed about them
Amazon’s “About You” page has become a social media hit, for the things it says about shoppers. One user on Threads found that Amazon had concluded she “has flat buttocks”, Business Insider reported on Tuesday. Her post set off a wave of others sharing their own profiles. About You lists the details Amazon has drawn […] This story continues at The Next Web
Amazon uses its tracking data to guess whether shoppers have a flat butt and no friends
Most people know that Amazon collects data about your shopping history to serve up personalized product recommendations. But what some of us didn't realize is that you can check exactly what Amazon knows - or thinks it knows - about you in your settings menu. One user's findings went viral on Threads after she discovered […]
"Amazon shows you what shopping assumptions it's about you." A new transparency function reveals the scurrility and abysses of AI-supported profiling.
‘Has flat buttocks,’ ‘cusses when scared’: Amazon keeps shockingly specific customer profiles. Here’s how to find yours
Why is Amazon keeping track of the size of shoppers’ butts? That’s the question that brought one Amazon customer to social media, where she shared the discovery that left her “literally speechless.” According to Threads user Megan Montgomery, she “stumbled upon a page of assumptions that Amazon has made,” which included statements based on her shopping habits. That included the details of events she’d hosted (“Prepared for a Bluey-themed 2nd bi…
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