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The Iconic Crest Worn by Messi and Argentina’s Soccer Team Was Designed by a Jewish Superfan 50 Years Ago

The crest worn by members of Argentina’s national soccer team, including #10 Lionel Messi, was designed by a Jewish soccer fan named Norberto “Toto” Rud in 1976. Messi is seen here during a World Cup game on June 22, 2026. (Paul Ellis / AFP via Getty Images, via JTA) Juan Melamed | JTA Soccer fans around the world are familiar with the crest worn by Argentina and its star Lionel Messi: a vertical shield with laurel branches symbolizing victory a…
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Washington Jewish Week broke the news on Thursday, July 16, 2026.
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