THE ICONIC Appoints Emotive as Creative Agency

THE ICONIC appoints Emotive as creative agency

THE ICONIC has appointed independent creative company Emotive as its creative agency, following a competitive pitch. Emotive will lead the retailer’s overarching creative direction as the business builds on its Got You Looking brand platform and enters its next phase of growth. The agency’s remit will focus on sharpening the cultural role of THE ICONIC, while connecting the platform more closely to audience behaviour, customer connection and com…

Emotive wins Iconic creative account

Emotive has won the Iconic’s recent creative pitch, with the Sydney-based independent agency set to take over the account after incumbent Dentsu Creative chose not to defend its four-year tenure.Emotive will build on Dentsu’s “Got You Looking” platform for the Australian fashion retailer, while also “sharpening the brand’s cultural role and strengthening its connection to […]

THE ICONIC appoints Emotive as creative agency following competitive pitch

THE ICONIC has appointed independent creative company Emotive as its creative agency, following a competitive pitch.   Emotive will partner with THE ICONIC as its creative agency, building on the success of ‘Got You Looking’ as the business enters its next phase of accelerated growth. The win sees Emotive lead overarching creative direction, with a focus on sharpening the cultural role of the platform and connecting it more closely to audience b…