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The Guardian brings The Filter to the U.S. in affiliate commerce push
The Guardian aims to grow commerce revenue by expanding The Filter in the US, leveraging 62 million UK page views and trusted editorial product recommendations.
Summary by Digiday
4 Articles
4 Articles
The Guardian brings shopping site The Filter across the pond
One year ago, The Guardian launched The Filter, a product recommendation site in the vein of sites like The New York Times’ Wirecutter and New York Magazine’s Strategist. Back then, The Filter was just for U.K. readers; now, The Guardian is bringing it to the United States. The Filter, like the rest of The Guardian, will be paywall-free and will rely on affiliate revenue. This has worked well for The Filter’s U.K. offering — The Guardian told Di…
Coverage Details
Total News Sources4
Leaning Left0Leaning Right0Center2Last UpdatedBias Distribution100% Center
Bias Distribution
- 100% of the sources are Center
100% Center
C 100%
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