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The Great Sports Brands Fail to Capitalize on the Stock Market the Most Widely Seen World Cup in History

Summary by La Tercera
The American Nike accumulates a fall of 36% in 2026, losses that reach 8.5% in the case of the German Adidas. On, the brand backed by Federer, also collapses in the year, but Asics Puma and Under Armour score clear profits.

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The most important news from the wide world of sports: football, ice hockey, boxing, tennis and more.

·Zürich, Switzerland
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The American Nike accumulates a fall of 36% in 2026, losses that reach 8.5% in the case of the German Adidas. On, the brand backed by Federer, also collapses in the year, but Asics Puma and Under Armour score clear profits.

·Las Condes, Chile
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La Tercera broke the news in Las Condes, Chile on Tuesday, August 25, 2026.
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