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The experience economy has arrived. Now what?
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The experience economy has arrived. Now what?
The experience economy has now crossed from an emerging sector to an established industry. The leaders working in this field are no longer asking themselves if it has a future; they’re focused on what kind of future they want to create.The IP wave is in full flood, cities are competing to host experiences, sports and music are redefining what live means, and venues are being reimagined from the ground up. This new era brings with it a new set of…
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