The Malaga start-up Magnific has communicated an employment regulation dossier that affects 111 workers—one third of its workforce—to replace them with artificial intelligence. The shock is hard: a company that boasts a creative economy dismisses its own designers. The lesson for startup founders is uncomfortable: automating without a human transition plan can erode the confidence and culture it cost years to build. The ERE that replaces designe…
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The Malaga start-up Magnific has communicated an employment regulation dossier that affects 111 workers—one third of its workforce—to replace them with artificial intelligence. The shock is hard: a company that boasts a creative economy dismisses its own designers. The lesson for startup founders is uncomfortable: automating without a human transition plan can erode the confidence and culture it cost years to build. The ERE that replaces designe…