The End of 'Instagram Face': Why Facial Aesthetic Enters a New Phase of Maturity

Globo

Lean Right

Factuality

Ownership

During the last decade, facial aesthetic has followed the accelerated logic of social networks. Visual trends have gained strength, procedures have become more accessible and the search for immediate results has strengthened recognitionable standards, with similar features and few individualized expressions. In 2025, this movement begins to take place at a new stage, marked by more criteria, planning and valuation of facial identity.