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The Curious Story of Why “La Michoacana” Does Not Belong to a Single Company
Summary by Azteca Quintana Roo
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1 Articles
In Azteca Quintana Roo we tell you about the curious reason why this popular brand of pallets and ice cream does not belong to a single company in Mexico. It all started in the 1940s in Tocumbo, Michoacán, when Rafael Malfañón promoted a business model based on recipes with natural fruits. Its success was such that it expanded quickly through relatives and acquaintances without a solid intellectual property strategy. When they tried to register …
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