A Chain of Shops, Present and in Romania, Closes Several Units. The Swedish Giant Changes Its Strategy
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H&M stores close in several countries. What is the situation in Romania and EuropeThe Swedish fast fashion retailer H&M has announced an extensive restructuring of its global network, which involves closing about 160 stores in 2026. The decision is part of a wider strategy of ...More ...
H&M changes its strategy globally and will close several stores. The Swedish retailer prepares about 170 closures in 2026, while the plan only provides for 90 new stores. The company says however that Romania is not targeted by new closures or openings. Instead, two stores will be renovated this fall.
H&M Group is reducing the number of stores but not abandoning its brick-and-mortar stores. Instead, it wants to modernize existing stores and reimagine them. They are meant to be more inspiring, more efficient, and better connected to online sales.
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