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The Business of Watches Podcast: Sylvain Berneron On His Company’s Work Philosophy, Business Structure, And Future Watches
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The Business of Watches Podcast: Sylvain Berneron On His Company’s Work Philosophy, Business Structure, And Future Watches
Sylvain Berneron is in high demand, and so are his watch designs. Just last week, a 34-millimeter version of his debut time-only watch, the Berneron Mirage, came up for public auction for the first time, and bidding soared beyond the CHF80,000 high estimate to fetch a staggering CHF241,300, including fees. Having previously worked in the automotive industry with BMW, Berneron is a designer who has now chosen watchmaking as the canvas to express …
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