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The Brand Strategy Gap That's Costing B2B Scale-Ups More Than They Realize

Summary by CMSWire.com
Your product evolved. Your go-to-market matured. But your brand strategy still reflects the version of your company that existed in a co-working space.
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AENOR has appointed Eduardo Cicuéndez Polo as its new Director of Brand, Marketing, and Customer Communications. In this role, he will coordinate strategy across several markets and report directly to Javier Mejía, Director of Marketing and Business Development. The appointment follows several years of internal development and comes at a time when companies are… Origin

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CMSWire.com broke the news on Wednesday, May 6, 2026.
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