The brand ChatGPT recommends is almost never the one advertising, Floodlight data showsOpenAI opened its self-serve ad platform to all advertisers in May 2026, dropping the entry point from a $200,000 managed-service minimum to open access. The early coverage was predictable: Pilot brands like Expedia, Ford, Target, and Adobe got named in headlines, the platform reportedly hit $100 million in annualized revenue within its first six weeks, and th…
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