The Twitter Brand Is Back. It’s Not How You Remember It

Twitter is back, and it’s worse than you think

Twitter’s back! Sort of. After Elon Musk rebranded the "global town square" of social media to X.com, another company swooped in to pick up the old name, claiming that Musk abandoned the brand. So far, a Trump-appointed judge has even agreed to the hostile takeover, but the story is a little more complicated. Now Elon’s fighting back, the new Twitter might be ashes again, and a final verdict of the once-legendary Twitter name now hangs in the ba…

The Twitter brand is back. It’s not how you remember it

Arguing that Elon Musk abandoned the old Twitter name and logo when he rebranded the social network to X, a group called Operation Bluebird has launched Twitter.now, an X alternative that brings back the Twitter branding and logo with a twist. [Images: Twitter, Operation Bluebird] The old Twitter logo was a blue bird called Larry, named after the Boston Celtics star Larry Bird, and its last iteration was released in 2012 and rendered using 13 ov…

The Blue Bird Returns: Former Twitter Lawyer Launches Twitter.now

Twitter is making an unexpected return, with a former Twitter lawyer launching a new social platform using the name, branding and blue bird that disappeared when Elon Musk rebranded the platform as X in 2023.Stephen Coates, who served as Twitter’s first trademark counsel and later held senior legal roles at the company, is behind Operation […]