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The biggest comms surprises of 2026 so far
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The biggest comms surprises of 2026 so far
What practitioners say caught them off guard this year. We’re nearing the halfway point of 2026, and one thing’s for sure: it hasn’t been boring. AI keeps turning everything on its head, the media is becoming more important (but smaller) than ever and PR pros are trying to stay abreast of it all. We asked practitioners on LinkedIn to share their biggest surprises of the year so far. Here’s a sampling of what they said, lightly edited for style …
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