June 19, 2026 In 1971, a photographer named Fred Prysquel started screen-printing sea turtles onto cut-down military surplus trousers in Saint-Tropez and accidentally created Vilebrequin. The idea was simple enough: make swimwear a little more fun, a little more glamorous, and a lot more French. For a while, it worked. Men bought trunks the way they bought sunglasses or linen shirts, as part of a summer life they aspired to rather than one they …