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The Baby Boomers Boost Christmas Shopping in Mexico: They Are the Group with the Greatest Intention of Spending, Reveals Study
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CANVA A new study confirms that consumers over 59 years of age—the Baby Boomer generation—lead the intention of buying in Mexico during the Christmas season, surpassing even the Millennials and Gen Z, traditionally associated with e-commerce.The research, developed by PayPal Mexico, is part of its annual analysis of digital trends in small and medium enterprises in the country, and reveals that 65% of the Baby Boomers plan to shop during the dec…
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