US EditionISE Managing Director on Why ISE Keeps Evolving
2 Articles
2 Articles
Today starts the Integrated Systems Europe (ISE) with the expectation that this year’s edition will become the biggest show in the history of the audiovisual sector. The contest is already the most important fair in this field on a global level. But this time it is expected to exceed all the records in the Gran Via de Fira area of Barcelona. A progression that will hopefully be enhanced when, in 2028, the facilities located in l’Hospitalet de Ll…
ISE managing director on why ISE keeps evolving
As Integrated Systems Europe opens its doors this morning, Mike Blackman is already balancing the immediacy of show week with a longer-term view of what comes next. After more than two decades at the helm of ISE, he remains acutely aware that size alone is never enough. “We might be the biggest at the moment, but we have to work hard to stay there,” he says. “The key is we don’t do what we think is best. We do what our customers think is best.” …
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