For years, organisations have approached Salesforce in the same way: define requirements, build a solution, go live, and move on to the next project. It made sense when Salesforce was primarily a CRM. Businesses implemented it to solve a specific problem, delivered the project, and measured success based on whether it was completed on time and within budget. But Salesforce isn’t just a CRM anymore. Today, Salesforce sits at the centre of custome…
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