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The Ad Council and NHTSA Prevent Hot Car Deaths with New PSAs for "Never Happens" Campaign and Richard Scarry Partnership
The campaign uses new PSAs and outreach to remind parents that a child can die in a hot car after just minutes, officials said.
- On Friday, the Ad Council and the National Highway Traffic Safety Administration launched the 'Never Happens' campaign to prevent hot-car deaths by educating parents on risks of leaving children unattended in vehicles.
- Hot-Car deaths remain the leading cause of vehicle-related fatalities for children, yet officials emphasize that even devoted parents can experience forgetfulness putting children at risk.
- Materials feature children's author Richard Scarry's Busytown characters, while experts recommend placing a teddy bear in the front seat to help drivers remember the child in back.
- NHTSA Administrator Morris noted the effort encourages parents to adapt routines to avoid putting their child at risk, while campaign chief Michelle Hillman stated all hot-car deaths are '100 percent preventable.'
- The 'Never Happens' creative will run nationwide across television, radio, digital, social, and out-of-home platforms, reaching families in preschools and daycare centers.
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Total News Sources43
Leaning Left6Leaning Right3Center19Last UpdatedBias Distribution68% Center
Bias Distribution
- 68% of the sources are Center
68% Center
L 21%
C 68%
11%
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