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That's IBM's Communications Department.

Summary by Dircomfidencial
King Alfonso XIII ordered businessman Fernando de Asúa Sjornant in 1926 to visit IBM's headquarters in Paris to learn about the operation of tabular machines. This journey was the origin of IBM's commercialization in Spain, with Telefónica as the first customer and De Asúa Sejornant, as the company's first president in the Spanish market. The installation of those foundations in Spain is now 100 years old. An anniversary in which the technologic…
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King Alfonso XIII ordered businessman Fernando de Asúa Sjornant in 1926 to visit IBM's headquarters in Paris to learn about the operation of tabular machines. This journey was the origin of IBM's commercialization in Spain, with Telefónica as the first customer and De Asúa Sejornant, as the company's first president in the Spanish market. The installation of those foundations in Spain is now 100 years old. An anniversary in which the technologic…

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Dircomfidencial broke the news on Monday, June 22, 2026.
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