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Thailand lifts ban on afternoon alcohol sales in time for year-end holiday festivities

Thailand permits alcohol sales from 11 a.m. to midnight in a six-month trial to boost tourism and economic recovery, with officials monitoring its impact amid health concerns.

  • On Dec 3, Thailand relaxed a decades-old afternoon alcohol sales ban in a six-month trial allowing purchases from 11:00 to midnight while a committee studies its impact.
  • Officials last month reviewed the long-standing 2 p.m. to 5 p.m. sales ban, originally enacted to prevent government employees from drinking during work hours, while the government framed the easing to boost the tourism sector.
  • Liquor stores and accredited establishments can now sell beer, wine and spirits from 14:00 to 17:00 during a six-month trial, with Health Minister Pattana Promphat calling it `appropriate to the present situation` in the Royal Gazette, while enforcement had been inconsistent previously.
  • The timing arrives just days before Christmas and the New Year holiday, but central Bangkok businesses on Wednesday reported little change as some shoppers at 7-Eleven and Gourmet Wine Cellar chose non-alcoholic drinks.
  • Public health experts warned the eased hours could raise accident and drunk-driving risks, with WHO and public health ministry figures showing about 33,000 drink-driving deaths from 2019–2023, while authorities rejected the 4 AM nightlife extension proposal.
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More alcohol over the counter is apparently boosting tourism in Thailand. At least on Wednesday the country temporarily lifted a 53-year-old ban on the sale of alcoholic beverages during the afternoon hours...

·Aarhus, Denmark
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Thailand has relaxed decades-old restrictions on the sale of alcoholic beverages, allowing the sale of wine, beer and spirits between 2 p.m. and 5 p.m. for a six-month trial period, which had previously been banned.

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thairath.co.th broke the news in on Tuesday, December 2, 2025.
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