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Texting parents number of missed school days can help improve attendance, study shows
A trial in over 100 secondary schools found texting parents days missed increased attendance by 0.21 days per pupil at a low cost of 29p per student, researchers said.
- The Behavioural Insights Team's trial showed texting parents and carers about missed days produced a small improvement in attendance across more than 100 secondary schools in England with around 36,000 parents receiving texts.
- After post-pandemic rises in absence created an attendance crisis, parents reported day-count messages were clearer and more meaningful than percentage-based attendance messages.
- Data revealed the programme cost just over 1, benefiting pupils eligible for free school meals, girls, and Year 8 pupils across five half terms.
- The Department for Education announced attendance and behaviour hubs to support around 600,000 pupils in 800 schools, while Paul Whiteman, general secretary of the NAHT school leaders' union, urged more investment in mental health and social care.
- Of 781 parents surveyed, 51% reported taking action after receiving days-missed messages; last year Wales announced extra funding as absence reduced from 12 to 10.9, despite severe absence rising to 2.3%.
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Texts to parents highlighting missed school days help improve attendance – study
A trial evaluation found texts stating, for example: ‘Tom has missed five days this term’ had a small positive impact on school attendance.
·London, United Kingdom
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Total News Sources15
Leaning Left2Leaning Right0Center11Last UpdatedBias Distribution85% Center
Bias Distribution
- 85% of the sources are Center
85% Center
15%
C 85%
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