"Testing New Care Protocols in Extreme Conditions", La Roche Posay Embarks on an International Sailing Race

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The cosmetics brand La Roche Posay, takes part for the first time in the water race the America's Cup. The aim is to combine scientific and medical innovation thanks to the hard-tested athletes.

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It was in Lorient, where the team is based, that the French challenge announced its title partner for the 38th America’s Cup. With the arrival of La Roche-Posay, a brand of the L’Oréal group and the world’s leading dermatological skincare brand, as title partner, the team led by K-Challenge becomes La Roche-Posay Racing Team and enters a new phase of its project. The appointment of two-time America’s Cup winner Philippe Presti as Sporting Direct…