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Tesla Loyalty Rates, Explained in 5 Points
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Tesla Loyalty Rates, Explained in 5 Points
Tesla has claimed the top spot in U.S. automotive brand loyalty — not for the first time, and not by a narrow margin. A mid-2026 study from LexisNexis Risk Solutions puts Tesla’s loyalty rate at 63.9%, nearly 12 points above the industry average. Here’s what’s behind that number, who’s chasing it, and why it matters. [...]
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