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Tesco, B&Q, John Lewis and Waitrose among names to join dunnhumby retail media pilot
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Tesco, B&Q, John Lewis and Waitrose among names to join dunnhumby retail media pilot
Tesco, B&Q, John Lewis and Waitrose are taking part in a series of pilots for a new dunnhumby retail media alliance designed to make it easier for brands to run campaigns across multiple retailers. The dunnhumby network alliance has been launched to tackle fragmentation across retail media, one of the sector’s biggest barriers to scale. The new offer will give brands and agencies a single route to activate campaigns across multiple retailers, au…
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